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Corporate profile

Our Company

Corporate name RI Co., Ltd.
Location 7th floor of AS building, 6-16-11 Honcho, Nakano-ku, Tokyo 164-0012
TEL:03-3380-1313 FAX:03-5342-2766
Date of establishment June 16, 1998
Capital 10,000,000 yen
Account closing month May
Financing bank Bank of Tokyo-Mitsubishi UFJ
Directors Representative director Makoto Baba
Director    Kentaro Nishimura
Director    Koji Kawada
Business contents

Services for supporting the transformation of marketing and sales

  • Consulting service
  • Business system development service
  • Operation service


Big map

3 min. on foot from Shin-nakano Station, Tokyo Metro Marunouchi Line

Introduction of Board

Board of Directors

CEO Makoto Baba

1989 Joined IBM Japan Ltd
2002 In charge of existing and new customers, and Internet-related clients, etc. as a sales and group leader.
2004 Transferred to the marketing section, and conducted the activities based on IBM marketing methods.
・Selected target customers based on the degree of market attractiveness and the competitive advantage of the company.
・Designed sales plans using several media (face-to-face sales, telephone, direct mails, and Internet)
・Offered consulting services for sales transformation.
2004 Resigned from IBM Japan Ltd.
Appointed as the representative director of RI INC,
Offered various services for sales transformation by utilizing experience and know-how.

Offered consulting services to clients in the financial field, especially insurance sector.
・Designed marketing plans.
・Developed transaction management systems.
・Helped establish a call center.
Offered consulting services to distribution sector.
・Helped start new businesses (by designing business plans, supporting incorporation and operation)

Director Koji Kawada

1999 KDDI Corporation, Tokyo, Japan
Sales Representative, Multinational Corporations Group
Contributed new services development and launch with deregulation as a background;-in charge of researching customer’s needs
2001 IBM Japan, Ltd., Tokyo, Japan
Solution Sales Specialist
Proposed to client’s executive of problem solved based-approach. -Management issue based proposal
2006 IBM Business Consulting Services KK, Tokyo, Japan (currently IBM Japan, Ltd.,)
Senior Consultant, CRM Strategy Enhanced corporate sales force & marketing. (gone along with sales rep of client and demonstrated the way of “Solution Sales”)
Analyzed problems and designed a new operation process
2009 RI INC, Tokyo, Japan (Venture consulting firm)
Director, Consulting Services CRM strategy, Marketing planning, Launch new business, Operation efficiency.
Focus on Change Management & Implementation work together with client’s members.
・ 1999 Bachelor of Arts in Economics from Keio University
・ 2013 The NUS Business School, National University of Singapore
・Asia-Pacific Executive MBA program (in school)